‘It’ Box Office: Stephen King Adaptation Breaks Records on Thursday
New Line’s “It” has opened to a monster $13.5 million on Thursday night.
The North American preview number for “It” is the third-largest for 2017, trailing only Disney’s “Guardians of the Galaxy Vol. 2,” at $17 million, and “Beauty and the Beast,” with $16.3 million. It’s also the largest gross for a horror movie, for an R-rated title, for a September release, and for a film based on a Stephen King book.
Box office expectations have been sky-high for “It” following a dismal late summer, with forecasts of at least $65 million at 4,103 theaters. Some estimates are as high as $75 million.
‘It’ Sequel Moves Ahead With Screenwriter Gary Dauberman
PostTrak data from comScore showed strong audience reaction to “It” previews, with 48% calling the movie “excellent” and another 38% rating it “very good.” A total of 60% said they would “definitely recommend” the film.
The R-rated movie is based on King’s 1986 novel, which focuses on a group of friends in a fictional Maine community that battles the small town’s demon as kids. Critics have been supportive with an 89% “fresh” score on Rotten Tomatoes.
‘It’ Scores Record $13.5 Million on Thursday Night
“It” is the first bit of positive news for the box office since the late July launch of Christopher Nolan’s “Dunkirk,” which has hit $181 million domestically in seven weeks. Year-to-date North American box office had plunged 6.5% to $7.6 billion as of Sept. 6.
Made for about $35 million, “It” stars Bill Skarsgard as the evil clown Pennywise who terrorizes children in Derry, Maine. The rest of the cast includes Jeremy Ray Taylor, Sophia Lillis, Finn Wolfhard, Wyatt Oleff, Chosen Jacobs, Jack Dylan Grazer, Nicholas Hamilton, Jaeden Lieberher and Jackson Robert Scott.
Directed by Andy Muschietti, “It” will smash the record for largest September opening set by “Hotel Transylvania 2” in 2015 with $48.5 million, along with the mark for biggest opening weekend by a horror or supernatural film, held by 2011’s “Paranormal Activity 3” with $52.6 million…
IT is a literal blockbuster. Line to enter the cinema complex itself stretches 200 meters. I haven’t seen this since B&tB.
Lots and lots of young people. 3 separate incidents of under-aged kids begging me to get them tickets. My cinema only has 6 showings of IT from now till midnight, expect a lot of kicking their behinds tomorrow.
Again, crowd is very young. Like 14-18 majority perhaps. Two shows for the next 1hr 30 minutes are sold out, last few till midnight going fast. Kids crying to their parents to pick them up and bring them to other cinemas nearby
- The North American preview number for “It” is the third-largest for 2017, trailing only Disney’s “Guardians of the Galaxy Vol. 2,” at $17 million, and “Beauty and the Beast,” with $16.3 million.
- Box office expectations have been sky-high for “It” following a dismal late summer, with forecasts of at least $65 million at 4,103 theaters.
- The weekend will also see counterprogramming from the launch of Open Road’s “Home Again.” The romantic comedy, which carries a price tag of about $15 million, is expected to make $10 million from 2,940 locations.
IT is on course to be the best Opening Day for R Rated Film with an estimated $49.6M and $101M 3 Day Opening
The studio that gave us A Nightmare on Elm Street and The Conjuring horror franchises has created another milestone for the genre with their feature adaptation of Stephen King’s It, which is now on course to slot the best opening day ever for an R-rated and horror title with an estimated $49.6M (easily smashing Deadpool‘s $47.3M) and the second best R-title three-day with $101M, behind Deadpool‘s $132.4M…
Stephen King’s It, which is now on course to slot the best opening day ever for an R-rated and horror title with an estimated $49.6M (easily smashing Deadpool‘s $47.3M) and the second best R-title three-day with $101M, behind Deadpool‘s $132.4M.
Hoping the Hurricane won’t effect this film too much and expecting it to finish just above $50M Friday!