‘It’ to Terrify Competition With $50M-Plus Second Weekend
If IT will make $50M-$55M, its drop will be around 55%-59%. However I am more inclined to believe the drop will be around 55% than 60%.
Still, this will be more than Hotel Transylvania 2’s opening weekend and second biggest September Weekend ever behind only IT’s huge first weekend!
Also poor ‘Mother!’. It is projected to open at only $12M-$15M and will probably get cannibalized by IT.
Horror Box-Office Showdown: Can Darren Aronofsky’s ‘mother!’ Survive ‘It?’
It isn’t even Halloween and horror, in all its many forms, has invaded the box office.
Last weekend, It terrorized North American theaters with a record-shattering $123 million debut, the biggest showing ever for a horror film. Now comes along Darren Aronofsky’s prestige psychological horror-thriller, mother!
The question isn’t which movie will win the weekend — It is the certain victor with a sophomore outing of $50 million or more — rather, can mother! perform in line with prerelease tracking and clear $12 million to $15 million in its domestic launch, or will it be dinged by It? (Arofonsky’s Black Swan did modest business in its nationwide launch in 2010 but had exceptional legs, earning $107 million domestically)….
They really cocked up the marketing on mother!.
You have a movie starring one of the biggest celebrities at the moment and yet you don’t bother to release any meaningful marketing until like a month before it’s set to come out. Why?
Since everyone is talking about how the ending is gonna piss people off, here’s what they’re talking about. All these people come into this house where JLaw lives, and start f**king up the house and destroying it, she gets pregnant, all the people kill and eat the baby after she gives birth. Apparently a not very subtle global warming allegory. Sounds retarded. Your typical fake horror movie where nothing happens for an hour and 20 minutes and they go edgy and try to shock you with the last scene, basically like every horror that’s been trashed by general audiences over the past two years
This movie is gonna flop, and the people that actually see it won’t be spreading positive word of mouth.
“mother!” vs “IT”
“mother!” is going to bomb hard next weekend, I fear. Releasing the movie during the second weekend of IT was such a boneheaded move by Paramount Pictures.
Seriously, what the hell were they thinking? Releasing a horror movie on the second weekend of IT’s release when IT is now a legitimate cultural phenomenon! I feel bad for Darren Aronofsky and Jennifer Lawrence because the film seems to be, by all accounts, a great film (judging by early reviews).
Paramount has been having a really rough year as we all know, what with Transformers: The Last Knight, Baywatch, and Ghost in the Shell all bombing. This is just going to add to their troubles.
Also, the 1-minute trailer in front of IT that I saw today was so misguided and bad. It had narration between little clips of the movie that went something like this: “NEXT WEEKEND. IN THIS THEATER. COMES THE MOVIE THAT WILL MESS YOU UP FOR LIFE. YOU WILL NEVER FORGET WHERE YOU WERE WHEN YOU SAW ‘mother!” Then: “After the movie, buy your tickets at the box office!”
It just reeks of desperation, since they know they’ll have a hard time competing with IT.
This is going to backfire on them spectacularly.
‘IT’s’ $117 Million is the Best Horror Box Office Opening Ever
While Hollywood has suffered one of the worst summers in years, the horror genre is laughing all the way to the bank. Universal kicked the year off with massive successes, including Jordan Peele’s Get Out and M. Night Shyamalan’s Split, both topping $250 million worldwide. In fact, David F. Sandberg’s Annabelle: Creation could topple $300m. While we’re all celebrating these successes none are as important as Warner Bros./New Line Cinema’s IT, which has shattered September records by topping $100 million during its opening weekend….
‘It’ Scares Up $11.4M, Biggest Tuesday Ever For September; Stephen King Film To Clear $200M This Weekend
And the records just keep on coming. New Line/Warner Bros.’ It hooked $11.4M yesterday, making it the biggest Tuesday ever seen for the month of September. October hasn’t even seen a Tuesday of this size.
The previous biggest Tuesday in September was owned by Warner Bros.’ Sully last year with $4.8M, and the previous high for a horror film on Tuesday belonged to The Conjuring with $5.6M.
To give you an idea of the Stephen King pic’s box office magnitude, if you look at the best Tuesdays between post Labor Day and prior to December, It ranks fourth behind such power November Tuesdays as Hunger Games: Catching Fire ($15.96M, Nov. 26, ’13), Hunger Games: Mockingjay Part 1 ($12.1M, Nov. 25, ’14), and The Twilight Saga: Breaking Dawn Part 2 ($11.77M, Nov. 20 ’12)….
JediJones77: It’s only meaningful when you’re looking at horror records, which are very spread out over the decades, to use inflation-adjusted numbers. I made this list of inflation-adjusted “scary movies” to compare IT to. This may be missing some titles like Rosemary’s Baby which I don’t have inflation-adjusted numbers on. I didn’t include the Twilight films, which would’ve placed high on this list. IT’s going to do very well historically, but it isn’t going to be the most popular horror movie in history by a longshot.
1. Jaws – $1,138,620,700
2. The Exorcist – $983,226,600
3. Jurassic Park – $817,186,200
4. Jurassic World – $702,747,400
5. Ghostbusters – $632,734,400
6. The Sixth Sense – $511,878,400
7. The Lost World: Jurassic Park – $443,699,500
8. Gremlins – $404,336,400
9. Fatal Attraction – $352,761,800
10. Signs – $348,787,100
11. I Am Legend – $326,476,300
12. War of the Worlds – $324,922,400
13. Jaws 2 – $308,649,500
14. The Amityville Horror – $306,127,700
15. King Kong (2005) – $300,220,700
16. Jurassic Park III – $284,561,500
17. Alien – $282,538,900
18. The Silence of the Lambs – $276,081,800
19. Hannibal – $259,305,700
20. Scary Movie – $258,980,700
21. Godzilla (1998) – $258,386,800
22. What Lies Beneath – $256,404,300
23. The Omen – $254,274,800
24. Basic Instinct – $252,191,600
25. Ghostbusters II – $251,908,900
26. The Blair Witch Project – $245,943,400
27. Poltergeist – $231,642,800
28. Interview with the Vampire – $223,384,600
29. World War Z – $222,586,900
30. Sleeping with the Enemy – $214,540,400
31. Godzilla (2014) – $214,318,500
32. Seven – $204,124,600
33. Aliens – $204,063,200
34. Scream – $200,489,900
JediJones77: The best scenario for IT would’ve been to own August like Suicide Squad did last year. Now it’s facing a new horror movie opening every week except for one through Halloween. It’s also facing big adult-audience competition along the way with Kingsman, American Made and Blade Runner. It’s got no free ride at the box office to look forward to.
‘It’ is the least expensive movie ever to have an opening weekend of over $100 million
Previously the $50 million film, Twilight: New Moon held the distinction after it opened to $142 million back in 2009. With $177 million worldwide so far It has already earned over 5X its mere $35 million production budget. It will be high on the list of most profitable films of the year along with Star Wars, BatB, and DM3.
Weekend Box Office: ‘It’ Scares Up Record $117.2M U.S. Bow
‘It’ Posts Record Monday For September With $8.8M
Impressive that it keep breaking records. It is hard to compare IT to other movies’s box office runs because of its genre, success and timing, i.e. there is a lot of factors involved with the numbers it produces.
If we compared the Monday drop from OW Sunday for IT with The Conjuring; IT had a 68,5% drop and TC had a 54% drop. But TC had a OW of 54m and IT more than doubled that so that is the definitively a factor for the drop difference.
If we do the same comparison with some of the summer movies that hit some of the same numbers that IT had, specifically the three superhero-movies; Spiderman, GOTG 2 and WW, respectively with a drop of 58,2%, 74,8% and 60,5%. What we can note is that IT is lying somewhere in between these three, even a little over the middle. But on in the summer kids are out of school and this genre has kids as big demographic, which is a factor.
If we do the same with another movie that had a fall release (calender year) and the closet OW we can look at is Harry Potter DH 1 with a OW 125m. It dropped 60,5% from Sunday to Monday. But HP is a whole different type of property.
I dont think we can take anything definite out of this drop and analysis, but at least we can take a look at this numbers and try to paint the picture of what will happen.