‘I’ve heard of people making $1 million off of one photo’
New movie reveals vast amounts of money being made by social media stars
Social media is more divisive than ever, but it sure has been profitable for some.
A new movie documentary “The American Meme,” directed by Bert Marcus that premiered at the Tribeca Film Festival, sheds light on the economic conditions for social-media personalities and digital disrupters, as well as the love/hate relationship they have with their online presence.
“The American Meme” chronicles the exploits of business mogul Paris Hilton, party photographer Kirill Bichutsky and social-media phenomenons Brittany Furlan and Josh “The Fat Jew” Ostrovsky. Also featured are actress Emily Ratajkowski, model and TV personality Hailey Baldwin and social-media star Amanda Cerny.
Cerny says in the film, “There are deals in the millions on social media,” adding her rate to write a post on Instagram is $50,000.