Boxoffice.com Has Their Weekend Estimate For “IT” At $81 Million Now
Forecast: Stephen King’s ‘IT’ Poised to Crush September & Horror Box Office Records
September used to be considered a “dump month” for the industry, but this year it promises to be anything but with a slew of buzzy, high profile movies on the slate over the next few weeks. First up is this weekend’s anticipated remake of Stephen King’s IT, which is tracking to potentially become the month’s biggest opener of all-time (current record-holders: Hotel Transylvania 2‘s non-adjusted $48.46 million in 2015 and Rush Hour‘s inflation-adjusted $62.56 million in 1998).
Our final analysis and forecast:
Warner Bros. / New Line
Regarded as one of Stephen King’s most popular, terrifying, and influential novels, the existing fan base spans several generations and has been anticipating this theatrical remake for decades. The nostalgic angle could also serve to boost appeal, especially among fans of Netflix’s Stranger Things which was loosely inspired by certain tonal elements from King’s works.
Social media trends have been extraordinary for a horror film, far out-pacing the Twitter and Facebook footprints of The Conjuring franchise and now lining up with R-rated, fan-driven films like Logan.
Sources tell Boxoffice that pre-sales have also been remarkably strong, coming in ahead of The Conjuring 2 by a significant margin. Fandango reports it is now their biggest pre-selling September release of all-time (beating Sully) and their best pre-selling horror title of all-time (topping Paranormal Activity 3).
The recent box office drought has surely left audiences — both fans and otherwise — starved for a “water cooler” movie to flock to and enjoy with an audience.
With an 89 percent score and 7.3 average rating after 76 reviews on Rotten Tomatoes, critical reception is strong — especially for the horror genre.
The R-rating could limit sales among younger audiences that typically turn out for horror flicks.
Although limited search strings have been employed, the asterisk to this film’s social media tracking is notable given the difficulty of searching for the film’s common word title.