Bella Thorne Explains How She Makes Money on Instagram – There’s a strategy to everything.
Bella Thorne discusses her money-making strategies on apps like Instagram and Snapchat.
“I put myself out there the way I do on social media because I want people to see who I am. I was raised to think that social media is everything,” she says. Bella has spoken out about the pressures of social media in the past, so it’s not surprising to hear that she has a good sense of what is or is not authentic online. “When I was younger, my mom used to run my social media, and it was always like, ‘Let’s bake cupcakes so we can take a photo of it,’ you know, and then it was like, ‘Well, what about like…baking cupcakes…and not taking a photo of it?’ That’s where I think people really get lost in the world of social media, is what’s real and what’s fake.”
Lest anyone forget that celebrities make tons of money off sponsored posts, Bella also breaks down exactly how much she gets paid for content. “For grid posting, it’s $65,000 a post. For Story posting, it’s anywhere from $10K to $20K,” Bella says in the documentary of her sponsored Instagram posts. She also elaborates on sponsored posts for Snapchat, which operates the same as Instagram Stories, and Facebook, for which payments can vary. “Instagram is 100 percent a job to me,” Bella says. “I started out 18 with literally $200 in my bank account and I bought this house a year later, a year and a half, and that’s all from social media.”
